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Aperio Technologies Hires Vice President Of Marketing
Healthcare marketing veteran Kevin Whiteley to lead company's widespread marketing initiatives
San Diego, CA – September 19, 2006 – Aperio Technologies, Inc., the leading provider of digital pathology systems to the Healthcare IT industry, announces that Kevin Whiteley has joined its executive management team as the vice president of marketing. In this role, Kevin will be responsible for leading the company's widespread marketing initiatives throughout North America and globally. He will report to Dirk Soenksen, Aperio's founder and CEO.
"Kevin brings to Aperio over 25 years of extensive experience in healthcare marketing, sales, management, and business development," Soenksen commented. "His highly specialized expertise within the healthcare and medical industries will allow us to achieve our company's aggressive marketing and revenue goals."
Throughout his career, Kevin has played an integral role in the marketing and growth strategies of successful California-based healthcare and medical companies, from small start-ups to large enterprises. He joins Aperio from XOFT Inc., a breast irradiation oncology start-up company based in Fremont, Calif., where he was responsible for marketing operations and commercialization activities for a radiation system to hospitals and oncology treatment centers. Kevin has also served in key marketing, sales and business development capacities at: R2Technology Inc. (Sunnyvale, CA), a medical imaging company focused on computer aided detection solutions; Alaris Medical Systems (San Diego), and the McGaw Division (Irvine, CA) of American Hospital Supply Corporation specializing in intravenous and drug delivery systems.
"As was the case in radiology, digital pathology is poised to become the new industry standard in how pathologists capture, view, share, and analyze pathology information," Whiteley explained. "It's exciting to see where the field of digital pathology is headed and to help drive such an important evolution in healthcare."
Kevin holds a Bachelor of Science degree in business administration -- marketing from the University of Arizona (Tucson), as well as an MBA in marketing and finance.
About Aperio
Aperio is digitizing pathology. We provide systems and services for digital pathology, which is a digital environment for the management and interpretation of pathology information that originates with a digital slide. Aperio's award-winning ScanScope slide scanning systems and SpectrumTM digital pathology information management software improve the efficiency and quality of pathology services for pathologists and other professionals. Applications include education, remote viewing, archival and retrieval, basic research, and image analysis. While Aperio is pursuing regulatory clearance to address the clinical market, Aperio's products have not yet been cleared or approved by the FDA. Founded in 1999, Aperio Technologies is headquartered in Vista, California. For more information and to view a gallery of digital slides created by ScanScope Systems, please visit www.aperio.com.
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ScanScope® and SpectrumTM are trademarks of Aperio Technologies.